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Where Are Fitbits Made? (Made In THIS Country In 2023!)

Pretty much everyone has heard of Fitbits.

These cool smart watches have many uses and are used all over the world to help people reach their fitness goals.

But where are Fitbits made? In the USA, China, or both?

And where are Fitbits distributed?

That’s what we’re going to answer today. So, buckle-up and keep on reading!

A fitbit charge 2 on top of its box

Where Are Fitbits Made?

Fitbit products are made by contract manufactures in Asian countries. Each product is made by a single contract manufacturer. The components used to make Fitbits are sourced from a variety of contract suppliers worldwide.

Are Fitbits Made In China?

Yes, all Fitbit products are made in Asian countries, including China.

That isn’t to say that all Fitbit products are made in China, but some of the contract manufacturers Fitbit work with are based in China.

By relying on Chinese manufacturers, Fitbit can maximize their profit margins by keeping costs low.

Are Fitbits Made In The USA?

No. Fitbits are not made in the USA.

As stated earlier, all Fitbit products are manufactured in Asia. They’re then imported to the USA, Europe and other countries.

Where is Fitbit Sense Made?

Currently, Fitbit don’t provide information on which specific contract manufacturer (and so which country) is reliable for making each specific Fitbit watch.

But as with all Fitbit watches, it’s made in an Asian country.

How Much Does It Cost To Make Fitbits?

In 2019, Fitbit spent a total of $1 billion on manufacturing with a reported gross profit of 30%. However, this includes tariff costs on imported goods.

With this in mind, let’s see the costs and RRP of some popular Fitbits.

Fitbit ModelManufacturing CostRRP
Fitbit Versa 3$176.88$229.95
Fitbit Sense$230.73$299.95
Fitbit Charge 4$115.34$149.95
Fitbit Inspire 2$76.88$99.95

Fitbit Distribution Locations

As you’d expect from a company as well-known as Fitbit, they have an impressive variety of distribution sources.

For example, Fitbits are sold in over 39,000 retail stores in over 100 countries including large retailers, such as Target, Costco, Macy’s Kohl’s, and Walmart.

They’re also distributed through online channels, including Amazon and their own online store.

(Interestingly, sales through their online sale accounts for around 10% of Fitbit’s total revenue.)

Who Owns Fitbit?

Interestingly, Fitbit was acquired by Google (Alphabet, Inc.) in early 2021.

It was founded by James Park and Eric Friedman.

James is the current president, CEO and chairman and Eric is a director.

Where Is Fitbit Based?

Fitbit currently has 15 offices in the below locations:

  • San Francisco (HQ)
  • Boston (USA)
  • Issaquah (USA)
  • San Diego (USA)
  • Minsk (Belarus)
  • Kitchener (Canada)
  • Shanghai (China)
  • Shenzhen Shi (China)
  • Hong Kong (Hong Kong)
  • Gurugram (India)

Where Is Fitbit Headquarters Located?

Fitbit was founded in San Francisco, California, which is where its headquarters exist.

The Future of Fitbit Manufacturing: Trends and Innovations

Fitbit has been a leader in the wearable technology market for years, and as the industry continues to evolve, so does Fitbit’s approach to manufacturing.

Here are some trends and innovations to look out for in the future of Fitbit manufacturing:


One trend we’re seeing in many industries, including wearable technology, is a move towards customization.

Fitbit has already taken steps in this direction with their personalized coaching feature, and we can expect to see more customization options in the future.


As consumers become more aware of the environmental impact of their purchases, many companies are working to reduce their carbon footprint.

Fitbit has already made strides in this area with their eco-friendly packaging, so expect to see more sustainability initiatives in their manufacturing process.


Automation has been a trend in manufacturing for years, and it’s likely that Fitbit will continue to invest in this technology to improve efficiency and reduce costs.

Wearable tech integration

As wearable technology becomes more ubiquitous, we can expect to see more integration between different devices.

Fitbit has already partnered with other companies like Google to provide more comprehensive health tracking, and there are likely to be more collaborations like this in the future.

Expansion into new markets

Finally, as the wearable technology market continues to grow, we can expect Fitbit to expand into new markets around the world.

This will likely involve building new manufacturing facilities in different regions to better serve local customers.

Overall, the future of Fitbit manufacturing looks exciting, with new trends and innovations on the horizon.

As a Fitbit user, I’m excited to see what the future holds and how these advancements will improve my experience with the device.


In summary:

  • Fitbits are made by contract manufacturers in Asian countries.
  • Fitbits aren’t made in America.

That’s all for Fitbits, but where are Garmin watches made? Or where is rep fitness made?

Thanks for reading!


Fitbit Annual Report

Fitbit Wiki